My Core Services

    Paid Search

    Your business deserves visibility. Utilizing a combination of advanced keyword research, captivating ad copywriting, and ongoing campaign maintenance, I help your brand achieve top-tier placements in search results. As part of my strategy, I offer performance optimization techniques and actionable recommendations to ensure you attain the best possible results.

    Paid Social

    In a world increasingly driven by social media, a compelling online presence is indispensable. I work with you to develop and manage effective paid social campaigns across various platforms, using targeted strategies and creative best practices. My focus is on driving the best campaign performance and optimizing your brand’s engagement and reach.

    Digital Endemic and Programmatic

    Through strategic planning, buying, optimizing, and reporting, I make meaningful endemic and/or programmatic channel recommendations that align with your business objectives. My aim is to provide actionable optimizations based on campaign data to continually improve performance.

    Digital Marketing Team Replacement

    Rapid growth or unexpected circumstances should never compromise your marketing efforts. Be it temporary or long-term, I seamlessly integrate into your team to ensure continued marketing success. As a reliable extension of your existing team, I step in swiftly and efficiently to fill gaps as and when they arise.

    Digital Marketing Team Coaching

    I offer training and development solutions for your digital marketing team. Starting with a comprehensive audit of your team’s strengths and weaknesses, I create a tailored action plan for improvement. I teach sound digital strategies, best practices, implementation processes, and monitoring tips for success.

    Pam Ruder

    I am a passionate, data-driven, veteran media strategist who drives continual campaign success for clients using innovative strategies, continual testing, and impactful optimizations. Over the past 20+ years, I have been fortunate to work on blue-chip brands on both the client and agency side. Through all of this, I have mastered a variety of marketing channels, from traditional to ever-evolving digital channels. Today, my sweet spot lies within the world of paid digital media.

    I am proud to have led clients in the paid digital space, with my expansive knowledge in demand-gen and lead-gen across various verticals, including CPG, Healthcare, Higher Education, Technology, Financial Services, Retail, Agriculture, Travel, and more.  

    I’d love to discuss how I can help you with your digital marketing goals.

    Let Me Help You Drive Results!

    Get In Touch



    Burnsville, MN


    Mon – Fri: 8am – 5pm CST