My Core Services
I’ve been in digital marketing for over 20 years, and I know how to build solid digital strategies, implement them, and ensure they continually help my clients grow.
Paid Search
Your business deserves to be seen! I build paid search campaigns that actually perform—combining smart keyword research, compelling ad copy, and relentless optimization. My approach is simple: test, refine, repeat. That’s how I deliver results that keep getting better over time.
With AI evolving rapidly and search marketing undergoing a major shift, a solid paid search strategy matters more than ever.
Paid Social
Social media isn’t optional anymore—it’s where your customers are. I develop and manage paid social campaigns that cut through the noise, using targeted strategies and creative that actually work. The goal is simple: maximize performance, drive engagement, and reach your audience.
Other Digital Channels
I plan, buy, optimize, and report on endemically and programatically aligned campaigns that align with your business goals. No guesswork—just data-driven recommendations that keep improving performance.
Digital Marketing Team Replacement
Team changes shouldn’t derail your marketing. Whether you need short-term coverage or a long-term solution, I integrate seamlessly into your team and hit the ground running. I fill gaps quickly so your momentum doesn’t skip a beat.
Digital Marketing Team Coaching
I use my 20+ years in digital marketing to help businesses level up their digital marketing talent. I start with an audit to identify gaps and strengths, then build a customized training plan. From strategy and best practices to execution and performance tracking—I equip your team with what they need to succeed.
Pam Ruder
For over 20 years, I’ve helped brands cut through the digital noise and connect with the customers who matter most. Whether you’re a growing business or an established brand, I bring a straightforward approach: test what works, optimize what doesn’t, and keep your campaigns moving forward.
I’ve worked across industries—CPG, healthcare, higher education, tech, financial services, retail, agriculture, travel—and on both sides of the table, client and agency. That experience taught me one thing: there’s no one-size-fits-all formula. Your business is unique, and your marketing strategy should be too.
My focus today is paid digital media—paid search, paid social, and the digital channels that drive real results. I combine strategic thinking with hands-on execution, so you get someone who not only understands the big picture but also knows how to make it happen.
Ready to grow your digital presence?
Whether you need someone to manage your campaigns, provide strategic guidance, or help your team level up, I’d love to hear about your goals. Let’s discuss about how we can work together to get you where you want to go.
Need a boost in website traffic, brand awareness, or conversions? Let’s chat! Helping businesses thrive online, one digital ad impression at a time.
Get In Touch
pamruder@gmail.com
Address
Burnsville, MN
Hours
Mon – Fri: 8am – 5pm CST